About Author:

Srivathsan A R is a marketing strategist and crypto educator passionate about bridging the knowledge gap for India’s next million Web3 users. As the Head of Marketing at Giottus, he blends narrative design with content to help investors navigate crypto, L2 ecosystems, and altcoin cycles. Also, a former media consultant, Srivathsan’s writing often focuses on crypto trends, Indian retail behavior, and real-time market shifts — always with a focus on actionable insights for the community.